Jesse Grund

Jesse Grund, MS, CSCS, TSAC-F, is a seasoned strength coach, educator, author, and industry leader based in Orlando, FL. As the founder of Unconventional Strength, Jesse specializes in creating tailored performance programs that empower clients to achieve their fitness and athletic goals.

With a master’s degree and extensive expertise in strength and conditioning, Jesse combines deep knowledge with over a decade of hands-on experience. Since launching his business in 2014, he has trained high-profile clients such as professional athletes and wrestlers, authored impactful works on strength and performance, and contributed to publications like The New York Times.

A passionate educator and innovator, Jesse is committed to leadership in the fitness industry, sharing his expertise through writing, speaking, and mentoring. His relentless pursuit of learning and dedication to teaching inspire both his clients and peers, solidifying his reputation as a trusted authority in strength and performance training.

Certifications Include:

  • Masters in Applied Exercise Science Concordia University of Chicago

  • CSCS

  • NSCA TSAC-F

  • NCSF CPT

  • NCSF Certified Strength Coach

  • FRC, FRA, Kinstretch, FRSC

  • NSPA Sports Nutrition Coach

  • NSPA Program Design Specialist

  • NASM Performance Enhancement Specialist, Fitness Nutrition Specialist and Corrective Exercise Specialist

  • Gray Institute Applied Functional Science

  • Certified Battle Rope Coach with Living.Fit

  • Certified Kettlebell Coach with Living.Fit

  • Certified Stick Mobility Coach

  • Certified Steel Mace Coach with Viking Ninja

  • Certified TRX Coach, TRX Instructor Candidate

  • FST Level 1 Practitioner